The Chevy Script Featuring the Cast of Bewitched

Submitted By Chuck T

The following "Chevrolet's Bewitching Bonanza" commercial script was recently found in Agnes Moorehead's personal archives. It has a date of Sunday, Sept. 27, 1964 and shows several sponsor (Chevrolet) revision dates leading up to that. Note that MS LORNE in the script is actually Lorne Greene from Bonanza, not Marion Lorne from Bewitched.

The Chevrolet Logo Still Appears Occasionally
in Bewitched's Credits Even in Syndication

Chevrolet was a long-time sponsor of Bewitched, and most of the cars used on the show were Chevy products. Darrin drove many different Chevelles and Larry had the memorable yellow Corvette Sting Ray that he would race over to 1164 Morning Glory Circle in at the most inopportune times.

Video
Audio
1. OPEN ON MAIN STREET OF THE BONANZA CITY SET. PAN OVER TO WOODEN SIDEWALK IN FRONT OF TOWN BUILDING. LORNE GREENE COMES DOWN STEPS TOWARD US.

MUSIC: "BONANZA" THEME UP TO UNDER.

2. CUT UP TO MS LORNE. HE GREETS US.

 

 

3. CUT TO CU LORNE.

 

 

GREENE: Welcome to Virginia City...though I guess we should call it "Chevrolet City"...because this is where we'll begin to meet the exceptionally exciting line-up of new 1965 cars from Chevrolet.

As I promised, we'll introduce you to some of Chevrolet's new TV stars...and give you the chance to see that Chevrolet's the beautiful shape for '65. So, let's get started...with Pernell Roberts and Corvette!

4. CUT TO VIEW UP MAIN STREET OF VIRGINIA CITY. THE STING RAY CONVERTIBLE IS COMING TOWARD US, KICKING UP DUST FROM THE DIRT ROAD.

 
5. INSERT: ROBERTS AT WHEEL.

MUSIC: TO UNDER
6. CORVETTE PULLS TO A STOP BY LORNE GREENE. CUT TO FRONT 3/4 AS PERNELL HIKES HIMSELF UP TO SIT ON TOP OF SEAT BACK.

ROBERTS: This is the '65 Corvette Sting Ray. All sports car, it looks like it means business...and it does.
7. ROBERTS SWINGS OUT OF CORVETTE ONTO GROUND. HE INDICATES LOUVERS AND WHEEL AREA.

ROBERTS: These new functional side vents help cool the engine and new this years, disc brakes all around. Try the '65 Corvette Sting Ray. Get your hands on this wheel. See what driving a real sports car is all about.
8. CUT TO LORNE GREENE NEAR TAIL OF CORVETTE. GREENE: And now...let's say hello to Robert Vaughn, star of Chevrolet's new adventure thriller..."The Man from U.N.C.L.E."
9. CUT TO CU OF THE GUN VAUGHN CARRIES IN THE SERIES. HE'S CHECKING IT AND SLIDES BOLT INTO PLACE. SOUND: BOLT SNAPPING INTO PLACE.
10. CUT TO SHOW VAUGHN (WITH GUN) SITTING AT TABLE IN OUTDOOR CAFE, DRESSED TO GIVE INTERNATIONAL FEELING TO MATCH CORVAIR...AND VAUGHN'S SHOW. TWO PRETTY GIRLS ARE WITH HIM AT THE TABLE.

VAUGHN: Hello. My new show for Chevrolet...
11. VAUGHN RISES, NODDING TO THE TWO BEAUTIFUL GIRLS AT HIS TABLE, SLIDES HIS GUN INTO HIS SHOULDER HOLSTER. ...gives me a lot of interesting assignments (NODS AT GIRLS)...gets me to a lot of unusual places. Now, traveling could become a bore. (VO) But not behind the wheel of this beauty. Just look at the magnificent new Corvair.
12. CUT TO HIGHER ANGLE PROFILE VIEW OF THE CORVAIR MONZA SPORTS SEDAN PARKED CURBSIDE. MOVE IN CLOSER UNTIL CAR FILLS FRAME.

MUSIC: UP
13. CUT TO OTHER BEAUTY VIEWS: REAR SHOT, PULL AROUND 3/4 REAR... GO IN ON THE ROOF TREATMENT. MUSIC: UP
14. CUT TO SIDE VIEW. VAUGHN ENTERS FRAME. VAUGHN: The 1965 Corvair's the most exciting new car I've seen. It's all-new, international style makes it the most sophisticated car with a sporty flair you can buy.
15. VAUGH OPENS DOOR AND SLIDES INSIDE, LEAVING DOOR OPEN.

If that's not enough, look at this: you can get Corvair with the new telescopic steering column.
16. CUT TO CU STEERING WHEEL. VAUGHN'S HANDS TWITCH THE BUTTON AND MOVE THE TELESCOPIC COLUMN IN AND OUT.

Twist...and it adjusts to you! A comfort exclusive for the Corvair and Corvette!
17. CUT TO MS VAUGHN. HE INDICATES AND WE...

Over there...
18. CUT TO CORSA COUPE FROM REAR 3/4. more Corvair news. The new Corsa. A special edition Corvair...for anyone who wants terrific hustle and exceptional performance. And you get the Corsa with up to 180 horsepower. Enough to make you say, "Uncle."
19. CUT TO VAUGHN AS HE RETURNS HIS ATTENTION TO THE GIRLS.

See you later.

MUSIC: UP TO UNDER:

20. CUT BACK TO VIRGINIA CITY AREA. LORNE GREENE NOW HAS DAN BLOCKER WITH HIM. GREENE: Coming up now...two very bewitching Chevrolet stars...

BLOCKER: ...the beautiful Elizabeth Montgomery and the lovely Agnes Moorehead. (DOUBTFULLY) Er... where are they, Lorne?
21. POP IN ELIZABETH MONTGOMERY AND AGNES MOOREHEAD.

AGNES: Why here we are. Hello, everyone.

ELIZABETH: Part of our new job for Chevrolet this fall is to be very bewitching...to do all kinds of unexpected things...


21a. ECU ELIZABETH DOING "WITCH TWITCH." ...like this.
22. SUDDENLY DAN BLOCKER POP INTO SET. HE LOOKS CONFUSED AS ONLY HE CAN. ECU BLOCKER FOR REACTION. THEN HE GREETS GIRLS.

BLOCKER: Hey! What happened?...(BEAT) Oh...Hi, Miss Montgomery, Miss Moorehead.
23. CUT TO CU ELIZABETH. ELIZABETH: Magic is our stock and trade...but it must be Chevrolet's, too... the way they design such lovely cars.
24. CUT TO CHEVELLE FAVORING FRONT END STYLING CHANGES.

(VO) Have you seen the new 1965 Chevelle?
25. ELIZABETH ENTERS J PICTURE AND TOUCHES CAR TO INDICATE LINES.

It's been beautifully refined for '65. And that new Chevelle ride!
25A. ECU ELIZABETH DOING "WITCH TWITCH."

...Why, it's so soft and smooth.
26. THEN CUT TO WINDOW OF PASSENGER SIDE. (BEAT) DICK YORK POPS IN.

(VO) And for the inside...(POP IN DICK YORK)...Here's Dick York, my TV husband.
26A. YORK DOES DOUBLE TAKE. YORK: Oh, Hi! The Chevelle interior is sheer...er...er...sheer "magic." And its smart size makes driving and parking a cinch.
26B. CUT BACK TO SHOW CAR. ELIZABETH AND YORK VISIBLE. ELIZABETH: You really must see the wonderful, wonderful new Chevelle soon.
26C. ECU ELIZABETH DOING "WITCH TWITCH."

ELIZABETH: Ready, dear?
26D. POP OFF YORK

 
26E. THEN ELIZABETH TO CAMERA.

...and I'll see you later.
26F. POP OFF ELIZABETH.

 
27. CUT TO BLOCKER. BLOCKER: Miss Moorehead?...
27A. AGNES POPS ON TO JOIN BLOCKER IN A TWO-SHOT. AGNES: Right here, next to you, Mr. Black...Block...Blocker.
27B. CUT TO CU OF BLOCKER. POV OF 1965 CHEVY II 4-DOOR SEDAN. BLOCKER: You can call me Dan. Now I want to show you the 1965 Chevy II.
27C. AGNES MOOREHEAD INDICATES ROOFLINE. AGNES: Why, they've changed the roofline.

28. CUT BACK TO LONGER SHOT. BLOCKER: Yep. Gives new style to what's gotta be the most dependable car on the road.
29. CUT TO SEE AGNES HAS STUCK HEAD THROUGH WINDOW LOOKING AT INTERIOR. WE SEE HER FULL FACE AS SHE CALLS BACK OVER SHOULDER TO BLOCKER.

AGNES: It's lovely inside, too...er...Dan. I'm sure I'd be very comfortably transported in it.
30. CUT TO FULL BEAUTY SHOT OF CHEVY II. BLOCKER: And the Chevy II's the only car that you can get with a four, six, or eight cylinder engine.
31. ECU AGNES. SHE TALKS TO HOME VIEWER CONFIDENTIALLY. AGNES: Well, for you people who are obliged to use automobiles to get about, Chevrolet's Chevy II is perfect.
31A. AGNES POPS OUT WITH SMOKE EFFECT.  
31B. BLOCKER TRIES. FIRST TRIES THE NOSE TWITCH, THEN FINGER SNAPPING. REACTS WITH PLEASANT DISGUST.  
32. CUT BACK TO VIRGINIA CITY SET AREA. CU GREENE CHUCKLING. GREENE: Poor Dan. I guess the girls really have him bewitched. Now...let's see Mike Landon's surprise.
33. CUT ECU MIKE LANDON. SLOW PULL BACK TO REVEAL CAR. LANDON: Here it is. The completely new 1965 Chevrolet. Chevrolet' the beautiful shape for '65.
34. HE EXISTS CASUALLY. Let me get out of the way so you can enjoy it.
35. THE NEXT SERIES OF SHOTS SHOULD TRY TO GIVE US A COMPLETE BEAUTY VIEW OF THE CHEVROLET, FAVORING THE SMART ROOF TREATMENT AND 3/4 REAR AND FRONT SHOTS.

MUSIC: UP FULL FOR EXAMINATION TO UNDER:
36. CUT BACK AS LORNE ENTERS SCENE BY THE CAR. NOW CONCENTRATE ON LORNE AS HE WALKS DOWN CAR AS HE TALKS, SO WE SEE MORE OF CAR. GREENE: The longer, wider, roomier '65 Chevrolet is loaded with luxury in every inch. And not only is it all new inside and out...but Chevrolet is completely new underneath, too. A brand new frame and new suspension make it famous Jet-smooth ride even better for '65.
37. MIKE LANDON ENTERS. LANDON: Lorne, how about me showing the folks the interior?
38. CUT TO SHOW INTERIOR. AS LANDON OPENS THE DOOR, HE GETS IN ON LINE, "GIVE THIS BABY A TRY." (VO) Inside...this Impala Sport Coupe is as young, as swinging as sport-loving as you could want. Give this baby a try.
39. CUT TO CU LORNE AS HE AGAIN TURNS TO US. CHEVROLET DRIVES OFF IN BG. GREENE: You've met Chevrolet's new family of TV stars...and the new 1965 cars. I think you'll agree that never have so many truly new and exciting cars come your way at one time. I hope you'll...
40. PULL BACK TO SHOW HIM STILL IN VIRGINIA CITY SET. HIGH ANGLE. visit your Chevrolet Dealer tomorrow to see the entire lineup of new 1965 Chevrolet cars close-up. Thanks for joining us.
41. LORNE IS NOT RIDING IN CAR. OTHER STARS ARE, AS INDICATED IN THE PREVIOUS SCENES. AND THEY COME SWINGING DOWN THE VIRGINIA CITY STREET IN ORDER REVEALED IN SCRIPT. INTERCUT TO SHOW CU OF VAUGHN AT WHEEL, ELIZABETH AT WHEEL, AGNES WITH BLOCKER, ALSO FULL SHOTS OF THE CORVAIRS AND CHEVROLET. LORNE HAS "GENERALLED" THE PARADE AND WAVES AS THEY DRIVE BY.

MUSIC: UP
42. PUT ON LOGO AND LINE: "THE BEAUTIFUL SHAPE FOR '65!" MUSIC: CLIMAX

HOME